CTRL5

APPLE MUSIC x
JANELLE KROLL

WE WORKED WITH APPLE TO CREATE THIS VIDEO FOR JANELLE KROLL BY HELPING DEVELOP THE CONCEPT AND ASSEMBLING AN OSCAR-WINNING TEAM TO BRING IT TO LIFE, RESULTING IN THE ARTIST’S MOST VIEWED VIDEO EVER. IT WAS CO-DIRECTED BY CTRL5'S FOUNDER, OWEN BROWN, AND PREMIERED ON APPLE MUSIC. AFTER IT WAS RELEASED, WE CREATED AN NFT COLLECTION SET IN THE SAME WORLD THAT DROPPED ON CRYPTO.COM AND RAISED THOUSANDS TO STOP THE ICE CAPS FROM MELTING.

MUSIC VIDEO

DIRECTED BY:
OWEN BROWN, JANELLE KROLL & LAURA WASS

PRODUCED BY:
CTRL5

3D ANIMATION:
DAVID ARIEW

CREATIVE DIRECTION:
OWEN BROWN

NFT COLLECTION

SOCIAL MEDIA

PARTNERS

WE DIDN’T JUST LAUNCH THE VIDEO WITH THE WORLD’S BIGGEST TECH COMPANY, BUT ALSO WITH AMERICA’S LARGEST ENVIRONMENTAL NON-PROFIT, THE NATURE CONSERVANCY. TOGETHER WE BUILT A CAMPAIGN AROUND THE VIDEO IN ORDER TO RAISE MONEY TO FIGHT GLOBAL WARMING AND TO PREVENT THE ICE CAPS FROM MELTING AWAY, LIKE THE CHARACTERS IN THE MUSIC VIDEO.